Search Engine Optimisation (SEO) Brisbane
Search engine optimisation, often referred to as just SEO, is the process of improving the volume or quality of traffic to a website from search engines. This is primarily done to ensure your website is listed as highly as possible in search results, therefore users are more likely to visit your site instead of an industry competitor.
Why is it Important?
The majority of users looking for products or services via the internet will find your business or website through a search engine.
Whether it is Google, Yahoo, Bing or something similar, 90% of users only click on search results listed on the first page - and usually in the order they are listed.
Websites returning top listing results are going to be at the forefront of gaining potential customers and increasing site traffic to generate sales and greater return on investment (ROI).
Provided below is a brief illustration of how our clients have successfully achieved increased visitor numbers to their websites.
Client SEO Results
Client: Alpha Car Hire
| Search Term | Google Position | Monthly Searches |
|---|---|---|
| Car Hire Brisbane | 1 | 49,500 |
| Car Rental Brisbane | 5 | 40,500 |
| Car Rentals Brisbane | 1 | 14,800 |
| Brisbane Car Hire | 2 | 49,500 |
| Brisbane Car Rental | 2 | 40,500 |
| Brisbane Car Rentals | 4 | 14,800 |
Client SEO Results
Client: Springers Solar Specialist
| Search Term | Google Position | Monthly Searches |
|---|---|---|
| Brisbane Solar | 3 | 9,900 |
| Brisbane Solar Panel | 1 | 880 |
| Solar Panel Brisbane | 1 | 880 |
| Brisbane Solar Power | 1 | 390 |
| Brisbane Solar Energy | 1 | 220 |
Tips on Improving Your Rankings
1. Check Your Title Tags
The title tag is one of the most important factors in achieving high search engine rankings.
Simply fixing the title tags of your pages can often generate quick and appreciable differences to your rankings. Because the words in the title tag are what appear in the clickable link on the search engine results page (SERP), changing them may result in more click-throughs.
2. More Links!
By having industry related websites link back to your website pages, it tells Google these websites are vouching for your business and will likely rank your website higher in the SERP.
The better way to build these links is by making people want to link to your site's content. This can be achieved through informative and interesting content which many will find useful.
Contact us for a free website SEO analysis and to find ways of ensuring your business is listed at the top.
Free Website SEO Review
Thanks Dylan for such personal and customised work on our website. We're now going off!
Brad Barns, Out'N'About Corporate